At a recent MLS and Technology Council Forum, the focus was Web 2.0 and its place in the future of real estate. There were lots of great discussions about adapting agent, corporate and board/association products to Web 2.0, looking at consumer habits, how things were changing with social networking and whether organized real estate could adapt.
While it’s awesome to get those great keywords like city name real estate (example-Dallas real estate), too many real estate agents overlook neighborhood keywords (long-tail searches). And the reality is that people who are searching with those neighborhood-centric keywords actually make stronger, more qualified consumers. Why?
When I was growing up, I lived in a neighborhood where many homes had an above-ground pool in the backyard. Typically these despicably ugly structures were round and so I spent many many hot summer afternoons in above-ground swimming pools making whirlpools.
All you had to do was get a few friends to get in the pool and begin to walk in the same direction around the outer edges of the pool. If you did it for a good long while, and everyone cooperated, you could begin to feel the water moving with you. And pretty soon, when you really got one going, you could feel the water's momentum start to pick you up and move you along so you could go extremely fast just on the tips of your toes. You could actually move faster using less energy.